Highline Launches Atlas Digital’s CORE Omnichannel Sales Platform to Support Expansion

February 9, 2024

ST. LOUIS, MO – Atlas Digital Group, a digital commerce solutions provider, and Highline, a premier Internet and Voice Service Provider, are pleased to announce that Highline has launched the Atlas CORE commerce platform to transform sales experiences and accelerate performance.


Based in West Point, Georgia, Highline serves the communication and internet needs of residents and businesses in Michigan, Colorado, Georgia, Kansas, Nebraska and Texas. Highline is rapidly expanding to deliver on a commitment to provide Gigabit internet service to tens of thousands of homes and businesses across the United States that are currently unserved, underserved, and unhappily served.


With Atlas CORE, Highline benefits by having a nimble, cloud-based sales platform to support sales across all sales channels. The solution provides capabilities such as a rules-based customer experience engine, a highly configurable buyflow, marketing optimization and an easily updatable platform for ongoing management. Atlas CORE also drives performance through an extensive set of analytics, presales support and abandoned cart lead capture.


Lynn Hall, Chief Marketing Officer at Highline, said, “We are thrilled to have a partner that not only understands our business, but has a premier solution delivering the capabilities needed to drive sales performance and customer experience. We are committed to delivering exceptional experiences and Atlas CORE will ensure we deliver outstanding service throughout the sales journey.”


Mark Mihalevich, Chief Executive Officer and founder of Atlas Digital Group, said, “Highline is on an exciting journey to bring fiber internet to a growing list of communities, and we are honored to partner with them as they strive to reach their objectives. We bring decades of best practices and our highly nimble Atlas CORE platform to our clients every day to drive sales performance and customer-first experiences.”




About Atlas Digital Group


Atlas Digital Group is an omnichannel commerce company enabling dynamic sales experiences for the broadband industry. The Atlas CORE platform is a highly nimble and configurable platform with deep performance insights to enable ongoing conversion optimization and performance improvements across all sales channels. Atlas was founded to bring a culmination of industry experience and best practices together to develop the most innovative and effective capabilities for broadband operators to acquire customers. For more information visit


Media Contacts:


Lynn Hall

(678) 770-0059

[email protected]


Atlas Digital Group

J. Schelstrate

(267) 449-6378

[email protected]